Nowadays both men and women spend a lot of money on beauty care. This was not so in the past. What may be the root cause of this behaviour? Discuss the reasons and possible results.

Humans have always wanted to look appealing. However, it has been observed that this liking has taken a form of craze in males and females alike. This essay intends to discuss the reasons behind this development and its impacts on various aspects and strata of society in detail.

First, we are in the era of the internet and social media. Most of us, irrespective of our genders, are on one or more social media sites. Many people, especially young people, wish to be influencers, and looking good is a part of their work. People follow them and be like them.

Another reason for people to splurge on luxurious beauty products is a boost in the economy which has given most people more liberty, and people are spending more open-handedly on their desires and luxuries. Due to the above reasons, more and more cosmetic companies are coming into existence and promoting their products using aggressive marketing strategies to attract shoppers. It has given further rise to people purchasing makeup items. Interestingly, women and men are equally inclined to take steps to improve and maintain their appearance.

Many consider overindulgence in how one looks shallow, for it takes away attention from finer and deeper aspects of life, such as gaining knowledge, spirituality, empathy, charity, and developing various aspects of personality. Too much focus on external beauty instead of intelligence or personality traits is superficial, for a person’s character matters considerably more than how a person looks. However, when a person invests in beauty care, they feel confident and good about themselves.

To sum up, there has been a rise in the inclination towards looking attractive in men and women due to the way now we interact with the world and wish to be perceived by others. A few disadvantages and benefits of the same have been discussed.